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ROYALTY-FREE (a.k.a. RF)Royalty-free has taken a good chunk out of the sales from the rights-controlled agencies over the last several years but it is a segment of the industry that has taken hold. Camerique is a rights-controlled agency and doesn't represent any royalty-free images. We believe that there are many end users that never had or may never have the budgets that would allow them to use traditional stock imagery in their ads or editorial production if their budgets wouldn't allow for rights-controlled image rates. For these clients we are happy to see that, with royalty-free, there are now stock images available at a cost that they can afford, which allows them to place imagery and graphics in their comps - giving an otherwise dull presentation, a breath of fresh air! One main problem with RF - you don't know where and when the image in question was used, hence the term - "rights-controlled". There's nothing more embarrassing to a client than to find out that their direct competitor used the exact same image in a promotional piece for the same type of use. It has happened! The RF companies don't maintain that kind of information. On the other hand - with a rights-controlled agency, that's all we do. We track all the pertinent information regarding the past usage of an image. We can also give the end user an exclusive on the image meaning that we can keep that photo out of the hands of competitors or flag the image so that it isn't used within a particular industry (industry exclusive) or for a particular use (usage exclusive). Most agency's have this kind of information just a click (of a mouse) away. With RF - GOOD LUCK!!! At Camerique, we feel that there will come a day when that
same RF client will need the protection and history of an imageand that's what the rights-controlled agency can offer.
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G A L L E R Y
[ Business | Concepts | Environment | Leisure | Occupation | People | Sports | Travel | Zoology | Retro ] All images
copyright © Camerique Inc. Intl. and American Stock
Photography, Inc. 2007.
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